Industry Analysis
This chapter discusses Emerging Markets and developing countries…but focuses on “Newly Democratized Countries” NDCs
In NDCs markets generally were the product of centralized planning economy which means that marketing activities are suspect, marketers need to be legitimized and there is traditional supremacy of producers over consumers.
Marketing in these countries goes against the old order and the old ways with puts people’s mindsets under stress…which is NOT what marketers want to do!
-There is a lot of education on the FREE MARKET SYSTEM that needs to be done in these markets.
Some of the Emerging Markets the book discusses are Russia, China, India, and other developing countries….some of the DEVELOPING COUNTRIES the book discusses are poor nations in Africa, Asia, and Central America (Nicaragua, Guatemala). These DEVELOPING COUNTRIES are primarily defined by Low Per Capita Income Levels and they are included in the realm of the NDCs, from a marketing......
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