American Express; A Look Into Social Marketing
American Express is a company with a lot of history that continues to excel in the Global financial market. From credit cards and travelers cheques to business finance management and social cause involvement, American Express handles worldwide business in a manner that is simply unmatched and unbeatable by other Global financial companies.
Currently American Express is the 15th most valuable brand in the world. Its worth is estimated at a staggering $20.87 billion. Founded in 1850 in Buffalo, New York by three men, Henry Wells, William Fargo, and John Butterfield, American Express became an official business. Soon after the announcement, the company moved to Manhattan, purchased a few small rise buildings and set up shop. Today the headquarters building is directly across from ground zero in downtown Manhattan and has been the official site of American Express since April 1986.
When considering the reach that American Express has to businesses and consumers, Globalization......
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