Auto Bavaria Porter Five Forces
Introduction
Bayerische Motoren Werke (BMW) is a German company that manufactures luxurious vehicles based in Munich. BMW Malaysia Sdn. Bhd. is the Malaysian coalition to the parent company in Germany importing these high performance vehicles into the Malaysian market.
Auto Bavaria, a subsidiary of the Sime Darby Group is one of the appointed authorized dealers for BMW, MINI and Mottorad. Established in 1988, Auto Bavaria is the largest retail and service organization that has eight branches and seven service centers located across Malaysia at Glenmarie, Segambut, Sungai Besi, Penang, Kuantan, Johor Bahru and Kuching while the Bukit Bintang branch is the only official BMW, MINI and Motorrad showroom in the country. Auto Bavaria’s range of products include the BMW one series, three series, five series, six series, seven series, X3, X5, Z4, M series and Mini Cooper all ranging from RM179 000 to RM 948 000 (New Sunday Times 25 may 2008). Every Auto Bavaria branch is staffed......
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Approximate Pages: 10 (250 words per double-spaced page)
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