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ZENITH PET FOODS, INC.

Jennifer Blalock

June 12, 2008

Dr. Giles D’Souza

Memo

To: Marketing Director, Zenith Pet Foods, Inc.
From: Jennifer Blalock
CC: Giles D’Souza
Date: June 12, 2008
Re: Advertising Campaign focused towards the Boston, metropolitan area

¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬

Through reviewing the issues facing the Zenith Pet Foods, Inc., I strongly recommend the advertising campaign designated for the Boston, metropolitan area for the following reasons:

• Boston accounts for 1.2% of the U.S. population in which highly correlates with dog ownership. Therefore there is an opportunity to invest in the market.
• The household dog food industry is growing and will continue to grow
• Potential to be the first to tap into frozen dog food product in this region with possible expansion to other regions.
• Opportunity to invest in organic dog food which has grown 64%
• Distributing in......

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Approximate Word Count: 2142
Approximate Pages: 9 (250 words per double-spaced page)

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