Olympic Games 2012 - Markating Mix
The Olympic Games - London 2012
London is one of the great and most diverse world cities – and that means it’s always growing and changing. Winning the bid to host the 2012 Olympic Games and Paralympic Games has provided a boost to London’s renewal, giving the opportunity to enhance and accelerate existing plans, and making new projects possible.
The Games will take place throughout July – September 2012:
Olympics takes place 27th July – 12th August
Paralympics takes place 29th August – 9th September
• 26 Olympic sports in 31 venues
• 20 Paralympic sports in 21 venues
• 10,250 Olympic athletes and 4,000 Paralympic athletes
• 20,000 press and media
• Over 9 million tickets
London 2012’s ambition is to create Games for everyone, where everyone is invited to take part, join in and enjoy the most exciting event in the world. They will create the most accessible and participative Games. It will touch people as it has never done before,......
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Approximate Word Count: 3187
Approximate Pages: 13 (250 words per double-spaced page)
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