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THE INDIAN RETAIL SECTOR

BUSINESS ENVIRONMENT

TOPIC Pg. No.
1. Introduction 2
2. Legal / Political / Economic Env. & Government’s role 3
3. Demographic env. & Customers 5
4. Technological env. 8
5. Social / Cultural env. 9
6. Global env. & Globalisation 10
7. Competition 11
8. Intermediaries in the retail sector: Suppliers & Distributors 13
9. Indian Retail Sector: The road ahead 15

INTRODUCTION

Retailing- is the most active and attractive sector of the last decade. While the retailing industry itself has been present through history in our country, it is only in the recent past that it has witnessed so much dynamism. It is the latest bandwagon that has witnessed hordes of players leaping onto it. The word retailing is derived from the French word ‘retailer’, which means ‘to cut up’ or ‘break the bulk’. Retailing includes all the activities involved in selling goods or services directly to final customers for personal, non business use.......

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Approximate Word Count: 5987
Approximate Pages: 24 (250 words per double-spaced page)

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