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Mountain Man Brewing Company was an independent, family owned brewery which produced the Mountain Man Lager, a beer known for its authenticity, quality and toughness. It had a distinctive bitter flavor, slightly higher than average alcohol content and was considered a strong working man’s beer. It was rated the “Best beer in West Virginia” for 8 straight years. It was also rated as the “Best beer in Indiana”, “America’s championship lager”, “Best known regional beer” and the “West Virginia beer”. Research had shown that the Mountain Man Brewery was as recognizable brand among working class males as Chevrolet or John Deere and this was the cornerstone of the brand’s success with blue collar customers. Brand played a critical role in beer purchasing decision. Mountain Man was a legacy brew in a mature market. It relied on its history and status as an independent, family owned brewery to create an aura of authenticity.

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Approximate Word Count: 317
Approximate Pages: 2 (250 words per double-spaced page)

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