“Inside Apple Stores, A Certain Aura Enchants The Faithful”
“Inside Apple Stores, a Certain Aura Enchants the Faithful”
Apple Inc., an American multinational corporation designing consumer electronics and closely related software products, is popular for its well known products and its mass power in the market. In a New York Times article under the title of “Inside Apple Stores, a Certain Aura Enchants the Faithful”, the author Katie Hefner discusses and analyzes how the Apple Company uses unique methods in its physical stores around the world to attract more customers as well as tourists, which originates 20% of the companies overall revenue. Such methods include giving customers the ability to click on iPod playlists, surf the internet using MacBooks, and touch-padding iPhones.
In addition to these perks, Apple stores serve the purpose of a gathering place for people with bright lights that create “a buzz that makes customers feel more like they are at an event than a retail store”.
I believe that having unique and......
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Approximate Word Count: 682
Approximate Pages: 3 (250 words per double-spaced page)
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