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Pfizer Inc.

Introduction on Pfizer Inc.

Pfizer Inc. focused on animal health products for the U.S. cattle industry, especially cows. The Cow/Calf Division of Pfizer Inc. offers a full range of products to cattle ranchers, including vaccines for both newborn calves and their mothers, medications (for example, dewormers, antidiarrheals). Pfizer positioned its products on the combination of superior science (resulting from its significant R&D efforts) and high-quality production or quality control techniques. Pfizer’s pride in its sophisticated research and development was shown in its new and useful products for the market. The company invests more in research and development than any other animal health company.

Current Market Background

The current market is not doing so well for Pfizer and their customers. The industry faces a situation of overcapacity, which depressed prices, as demand for beef products had declined over the years. In addition, flood of imports resulting from NAFTA......


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Approximate Word Count: 1500
Approximate Pages: 6 (250 words per double-spaced page)

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