Aquafresh
EXCECUTIVE SUMMARY
Aquafresh is a shower manufacturer for the UK and the company was generally recognized as having top quality showers, a premium brand, and great service. Aquafresh's market share ranked it number two in mixing valves and number three in the overall U.K. shower market.
The UK market was complex: only 60% of homes had showers and pipe lines dated Victorian era. The fluctuation of water temperatures was high and pressure was poor. Plumbers were expensive and scarce. Most shower changing jobs required a 16 hour plumber, excavation, and the waiting line was up to 6 months.
Aquafresh developed after 3 year market & development research a product which looked great, delivered good pressure at stable temperatures, was easy to use, and didn't break down. It was easy to install, with a guarantee to not break down or require servicing. It was flexible for Tº settings (max 45º) and pressure (max 18 lts/min). It is a superior product, above any other UK showers,......
View the rest of this paper...
Approximate Word Count: 2909
Approximate Pages: 12 (250 words per double-spaced page)
Why should you join Frat Files?
- - It's safe, secure, and private.
- - Instant access to over 100,000 papers. New papers are added hourly.
- - Fast and reliable customer support.
Similar Essays
-
Aquafresh
Aquafresh. EXCECUTIVE ... service. Aquafresh's market share ranked it number two in
mixing valves and number three in the overall UK shower market. ... -
Colgate
... Feature 1991 Johnson & Johnson Advanced Reach Design Rubber-Ridged, Non-Slip Handle
1991 Oral-B Indicator Bristles Change Color 1991 Aquafresh Flex Flexible ... -
Colgate Precision
... from existing productsMajor competitors in the super-premium segment: Oral-B, Reach
Advance Design, Crest Complete, and Aquafresh FlexDifferential pricing ... -
Project Leader
... The Oral-B Indicator, Crest Complete, Aquafresh Flex, and Reach Advanced Design
all offered technical performance improvements that sold at a very profitable ... -
Colgate
... places. Crest Complete by P&G has rippled end-rounded bristles to reach
between teeth. Aquafresh Flex prevents gum irritation. b ...
Frat Files
Members
Information
