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Business Intelligence in Competitive Strategy
Strategic Intelligence
• Mehmet T. Oguz
• DM Review Online, August 1, 2002
Lost Boy: "Injuns! Let’s go get ‘em!"
John Darling: "Hold on a minute. First we must have a strategy."
Lost Boy: "Uhh? What’s a strategy?"
John Darling: "It’s er …It’s a plan of attack."
Walt Disney’s Peter Pan
It is clear that the fundamental goal of the firm is to earn a return on investment on its capital that exceeds the cost of its capital. There are two basic ways a firm can accomplish this core goal:
1. Exist in an industry where the economic conditions are favorable, where the rate of return is above the competitive level.
2. Defeat the competition and earn a return greater than the industry average.
These two points define corporate strategy vs. business strategy. Corporate strategy decisions include mergers and acquisitions, new ventures, allocation of corporate resources, etc. Business strategy is concerned with how the......

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Approximate Word Count: 1254
Approximate Pages: 6 (250 words per double-spaced page)

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