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Ikea Coming To India

Realty major DLF is in talks with the world’s largest home furnishings retailer, Ikea, in a bid to bring the Swedish brand into India. The developer is looking at a joint venture with Ikea on a sharing ratio that is yet to be finalised. The proposed tie-up is in line with the Delhi-based builder’s ambitious plans to bring in a number of foreign retail brands into India, especially in the luxury sector like Armani, Versace, Gucci, Salvatore Ferragamo, D&G etc.

Confirming the development, a DLF official said that talks were underway with the home furnishings retailer and a tie-up is expected to be finalized soon. “It will be in the form of a joint venture and not a franchisee model. This means that Ikea stores will be set up in any space across India and not just in DLF’s malls,” he said.

Once finalised, Ikea is expected to give tough competition to HomeTown, home improvement stores launched by the Future Group last year. UK-based Roseby’s, which was bought by the......


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Approximate Word Count: 338
Approximate Pages: 2 (250 words per double-spaced page)

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