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I.Company Overview
Concept/Idea and Opportunity
Pets hold a special place in our hearts. They are our faithful loving nonjudgmental companions, the keepers of our secrets, warm comfort after a hard day’s work. Plus, they need us in ways that makes them truly family, even children to some. It is this bond between animal and human friend and parent that the idea of the Happy Tails’ Pet Hotel and Day Spa was created around. As a place where the loving owner can find true peace of mind while knowing their animal friends will be given the finest of care.
This concept becomes a business success due to a convergence of facts. Facts like pet owners spending huge amounts on their pets. Four billion dollars Canadian a year is spent by pet owners on pet related products and services.1 Plus, the growth rate in the pet hotel’s sector alone has almost doubled in the last five years.2 This growth is due to a core group of 31% of urban pet owners, mostly professionals of higher income......

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Approximate Word Count: 5198
Approximate Pages: 21 (250 words per double-spaced page)

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