E Business Model - Facebook
E-BUSINESS MODELS
As defined by Canzer, a consumer – to – consumer ( C2C) business model is one in which firms facilitate the exchange of data directly between its users over the internet. It does not use the peer - to – peer ( P2P) software which allows direct access to the individual’s computer files but instead provides a platform to load text, images, music / video files, etc for sharing among users. This platform for sharing and interaction has a commercial dimension with the aid of advertising. Social networking sites like Facebook draws the attention of millions of users which is a mine stone for advertisers targeting a particular market segment.
Facebook follows advertising e-business model for earning revenues in exchange for displaying advertisements on its website. As Canzer points out sponsorship of online distributed entertainment or information is accepted by customers who see advertising as a price for receiving free content. Distinguishing itself from......
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Approximate Word Count: 375
Approximate Pages: 2 (250 words per double-spaced page)
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