Consumers’ Trade-Off Between Relationship, Service Package And Price
Consumers’ trade-off between relationship, service package and price
An empirical study in the car industry
The Authors
Gaby Odekerken-Schröder, Faculty of Economics and Business Administration, Maastricht University, Maastricht, The Netherlands
Hans Ouwersloot, Faculty of Economics and Business Administration, Maastricht University, Maastricht, The Netherlands
Jos Lemmink, Faculty of Economics and Business Administration, Maastricht University, Maastricht, The Netherlands
Janjaap Semeijn, Faculty of Economics and Business Administration, Maastricht University, Maastricht, The Netherlands
Abstract
Assesses whether consumer segments based on relational aspects, service aspects, or price aspects have different preferences concerning these three key decision-making variables when buying a car. In addition, assesses consumer segments resulting from simultaneously incorporating relationships, service package, and price. Investigates a large sample of Mitsubishi drivers in......
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Approximate Word Count: 9656
Approximate Pages: 39 (250 words per double-spaced page)
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