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IT HAPPENED IN INDIA
Book By- Kishore Biyani

This book has been written in order to tell the next generation how the author has reached the much rivaled position he holds in the retail sector and also to help them understanding the importance of having dreams. This book covers the life story of Kishore Biyani, that is, how he, a simple boy from a trading family became the top retailer in India. He is not just telling the story from his side but also shares the experiences of people who have been closely associated with him at some point in his life.

In the beginning, he describes one of their marketing strategies – “SABSE SASTA DIN”, used to attract customers at Big Bazaar, and slowly moves on to describe Kishore Biyani’s family background and just lightly touches the topic of his childhood, and quickly shifting to his experiences and attempts at organizing groups & at business in the early days of his student life, also revisiting his early days when he had just......

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Approximate Word Count: 585
Approximate Pages: 3 (250 words per double-spaced page)

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