Malaysian Government Decision On The Banned Of The Advertisements Targeting Children
Marketing Management – Question 1
Introduction
We all know that advertising is one of the methods used to create awareness and promotion (Promotion - Wikipedia, the free encyclopedia, 2007). On one hand, the Star reported that Datuk Chua Soi Lek proposed the ban on fast food (Quick Service Restaurants) advertising in Malaysia (Lee 2007). Other the other, the Association of Accredited Advertising Agents Malaysia (4As) is exceedingly concern over the imposition of blanket bans on fast-food advertising. As a whole, the issue discussed below is whether or not to ban it from the print or mass media (Lee 2007).
There are a lot of reasons why the government came out with such an idea to ban the advertisement. It is simply because it creates more disadvantages than the advantage. The chief identified issue is due to the increasing children’s health and obesity problems. Datuk Chua’s idea was to address the awareness of unhealthy food and take the ban as the first action to the......
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Approximate Word Count: 1078
Approximate Pages: 5 (250 words per double-spaced page)
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