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While computer makers have pushed to build faster, more powerful laptops in recent years, the executives at Taiwan's Asustek Computer decided to try something different. They thought some people wanted a simpler computer. And they were right. Since its introduction last October, Asustek's Eee PC--a mini-laptop that retails for as little as $300--has become a huge hit around the world. The company expects to sell 5 million units this year. "We changed the concept," says Chief Executive Officer Jerry Shen.

He's changing the public's perception of Asustek, too. The Taipei-based company has long operated in the obscurity that characterizes the manufacturers of computer components for Western tech vendors. Asustek has never built a brand name that could approach those of such Asian rivals as Lenovo or Acer. Now, thanks to the success of the little Eee PC and some other innovative designs, Asustek has a chance to break into tech's big leagues. The company, which sells the mini-laptop......

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Approximate Pages: 3 (250 words per double-spaced page)

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