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Choicepoint

Introduction

Based in Alpharetta, Georgia, ChoicePoint was formerly a struggling insurance services unit of Equifax. Derek Smith successfully trimmed its labor-intensive operations and replaced them with technologically based ones, which resulted in both higher growth and higher margins. This allowed the company to spin off from Equifax and become publicly traded in 1997.
The company’s initial focus was data services for the insurance industry. As its business matured and expanded, ChoicePoint also entered into non-insurance markets and was able to consolidate fragmented industries through acquisition and integration.
ChoicePoint tapped various public and private sources to gather data, assembled it into proprietary databases, and sold products primarily to Fortune 1000 companies, but also smaller businesses, law firms, private investigators, law enforcement, and individuals.
Their services included: background checks and drug testing on job applicants, personal public......


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Approximate Word Count: 3648
Approximate Pages: 15 (250 words per double-spaced page)

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