German Mice-Market
The Meeting Industry in Germany
- Development and Recent Trends -
International Tourism Student Conference (ITSC)
Business Tourism
The Meeting Industry in Germany
- Development and recent Trends -
Presented to the:
Paper Review Panel of the International Student Conference
IMC University of Applied Sciences Krems,
Austria
Presented by:
Heilbronn University of Applied Sciences,
Germany
Abstract
To approach the MICE-industry in more detail every letter of the acronym MICE is looked at individually. The intention is to provide key data that offers the pos-sibility for deduction as well as a comparison with other international meeting
destinations. All presented data is taken from the studies of AUMA, GCB Meeting and Event Barometer, ghh consult, TNS Infratest GmbH and VDR Travel Report. The statistical universe of each study is defined in Appendix B. The outcomes predicate that there is a growing international participation in......
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Approximate Word Count: 5718
Approximate Pages: 23 (250 words per double-spaced page)
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