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1. INTRODUCTION

What kind of a company enters an industry with competitors already entrenched? Which ones actually succeed? The answer to both the questions is Reliance Infocomm now known as Reliance Communication. Reliance Infocomm is a confident and smart company that was able to enter a saturated and highly competitive industry, and emerge at the top. The cut-throat competition in the telecommunication sector of India posed a great threat to the development of Reliance Infocomm. Many other cellular service providers who tried to enter the market have failed miserably. So, what helped Reliance Infocomm in emerging at the top? How did it manage to compete in the industry though it entered late in the race?

This paper tries to offer the answers to the above questions. It discusses the innovative strategies adopted by Reliance Infocomm to revolutionize telecommunication in India. Specifically the paper takes a look at the new exemplars in cost competence, marketing and......

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Approximate Word Count: 2359
Approximate Pages: 10 (250 words per double-spaced page)

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