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A Broad View of Public Relations
Many individuals, reference manuals, companies and firms have their independent thoughts and ideas on what Public Relations can be defined as. The definitions range from concise to lengthy and also border on different industries. Fraser Seital defines it as a “planned process to influence the public opinion, through sound character and proper performance based on mutually satisfactory two-way communication.” (Seital, 2004) Edward Bernays states that public relations “is providing information given to the public, persuasion directed at the public to modify attitudes and actions and efforts to integrate and actions of an institution with its publics and of publices with those of that institution.” (Seital, 2004). And yet another definition states,
Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and......

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Approximate Word Count: 561
Approximate Pages: 3 (250 words per double-spaced page)

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