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Marketing Audit Approach - IKEA

Marketing Audit Overview
“What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change� ( John, Alexander, & Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only at the planning stage and also conducted during various stages until the implementation of the marketing plan.

Organization
The selected organization for the marketing Audit is IKEA Group. As part Phoenix University marketing course, the author of this document (hereafter referred as “author�) will review the marketing process of IKEA and will provide an audit report at the end of the course.

Marketing Audit Approach
This document aims to provide an approach to the marketing audit......

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Approximate Word Count: 1544
Approximate Pages: 7 (250 words per double-spaced page)

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