Mcbride Marketing Plan
MCBRIDE MARKETING PLAN
The McBride Financial Services marketing plan will deliver the best marketing solutions that meet the company’s mission and achieve the company’s goals. The plan focuses on delivering our product and services through a Web-based mortgage application. Market research in the areas of real estate investment, finance, advertising, advertising mediums, and mortgage loans, allows us to pinpoint and reach our target customers.
Business Requirements
The McBride mission statement shown in Appendix A requires advertising across a five state area. Pinpointing and reaching potential consumers through selected mediums achieve the McBride company goals, shown in Appendix A. The deliverable product “the most efficient and user friendly mortgage application process available obtained by leveraging technology (specifically the Web),” utilizes the company’s Website and strategically located offices (Apollo Group Inc, 2003). The services, listed in the business plan......
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Approximate Word Count: 1265
Approximate Pages: 6 (250 words per double-spaced page)
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