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I would like to analyse a commercial viewed on Australian TV about speeding. The TAC has created this commercial aiming to capture the attention of those who drive and especially scare younger drivers, about the seriousness and consequences of speeding. This commercial contends that death rates are extremely high in road speeding accidents and that TAC is a company that promotes the prevention of all the deaths and what can be done to make it stop. The commercial is created to make the audience sympathise and realise that it really isn’t just a joke and is worth doing something about. It is very much in a sad but also a straightforward and shocking tone and through the use of many very effective persuasive devices; it leaves no room for debate.

A persuasive device that has the capability to capture the audience without them even realising, is music. Background music is able to really set the scene and make the emotions present. Throughout the commercial a song is being played......

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Approximate Word Count: 1250
Approximate Pages: 5 (250 words per double-spaced page)

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