Bmw Market Share
Brand kudos, company car tax efficiency, class-leading residual values and competitive whole life costs have resulted in BMW winning a record share of the UK contract hire and leasing market.
New figures from the British Vehicle Rental and Leasing Association reveal that BMW is the fastest growing premium brand manufacturer in terms of long term leasing vehicle acquisitions by contract hire companies.
According to the newly published 2002 BVRLA Industry Review, BMW's share of the leasing market has reached an all-time high of 8.8% - 2.7 percentage points up on the previous study results.
BMW's share of the UK contract hire market has increased from 5.7% in 1999 due to a combination of company car driver demand and the increasing popularity of leasing as a fleet funding mechanism at the expense of outright purchase among businesses, according to BVRLA leasing company members.
Bernard Bradley, BMW General Manager - Corporate Sales, said: "Excellent residual values and......
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Approximate Pages: 3 (250 words per double-spaced page)
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