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In the mid-1990s, one of the most significant threats facing Samsung was deterioration in low labor costs as compared to competing Southeast Asian countries. China had entered the competition for manufacturing of color TVs at lower costs. At the same time, the Korean government was discontinuing subsidies and export credits to Korean manufacturers.
The Chinese color TV market was the second largest behind the US and third largest behind NAFTA and the EU with respect to unit sales. With the increase in demand for color TVs in China, Samsung China Headquarters (SCH) has been created (in 1995). At this time, Samsung China currently has too many separate business strategies adopted by individual business units. The president is faced with the challenge of integrating the various business segments into a single corporate entity. He is also confronted with an unclear market segment and product line in the context of increasing competition from local producers in the low- and......

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Approximate Word Count: 1469
Approximate Pages: 6 (250 words per double-spaced page)

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