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Problem Solution: Gene One
Gene One’s success as a private research-based company allowed it to grow from a $2 million start-up to a $400 million company with excellent growth potential. Over its eight-year history, a group of talented and creative people has joined the firm. Despite some setbacks in the biotechnical field due to prior scandal in the industry, Wall Street is showing an increased interest in this industry. GO’s Board of Directors and its CEO have established three main goals (a) make the company competitive by enabling it to keep pace with demand, (b) realize annual growth of 40%, and (c) go public within three years. GO will have to overcome a number of obstacles to accomplish these goals, not the least of which is internal resistance to these initiatives. Gene One’s CEO, Don Ruiz, although a creative young entrepreneur, is inexperienced in many of the areas which need addressing. However, he is intelligent enough to realize the areas in which he needs......

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Approximate Word Count: 6885
Approximate Pages: 28 (250 words per double-spaced page)

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