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Nokia in India
Introduction
Nokia, the global leader in mobile handsets had come a long way since it entered India in 1995.
From winning the CII Brand of the Year award in 2005 to being invited to Harvard to talk on
how the company had penetrated the Indian market, Nokia’s Indian operations had become a
global case study of sorts.
In brand surveys across Indian cities and demographics, Nokia topped the awareness list. More
than half of the 49 million mobile users in India carried a Nokia handset. Six out of every 10
people who bought a mobile phone in India picked up a Nokia. Many of them had made their
first ever-mobile call on a Nokia phone over a Nokia network. The 1100, the phone which was
'Made for India', had become Nokia's largest selling model globally.
Nokia had pursued a cost leadership strategy in India, looking for various ways to cut costs.
These included, setting up a manufacturing base for handsets in India, creating financing options
for cellphones and......

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Approximate Word Count: 1897
Approximate Pages: 8 (250 words per double-spaced page)

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