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Kellogg Company

Introduction
The Kellogg Company is the world’s leading producer of cereal and one of the leaders in the production of convenience foods. The company reported sales of nearly $11 billion for 2006; sales revenue has steadily risen over the last decade. Kellogg’s products are made in seventeen countries and are sold in more than 180 countries. According to the company website, “Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved to meet the complexities of today’s business world and the challenges of a global society” (kelloggcompany.com,2006). Kellogg has made it clear that the company was founded with a strong commitment to social responsibility and is proud of the progress that has been made since its creation in 1906.
Internal Stakeholders
Shareholders
Individuals that own stock in the company are considered to be internal stakeholders.
Board of Directors
According to the Kellogg Company’s profile on......


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Approximate Word Count: 1421
Approximate Pages: 6 (250 words per double-spaced page)

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