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Market Research Brief &Amp; Proposal

Research Brief

Contents:

1. Background
2. Project Rationale
3. Objectives
4. Outline of Possible Method
5. Reporting and Presentational Requirements
6. Timing



1. Background
Systems Interiors began trading in 1986 as the office furniture supply division of the BDS group of companies. BDS Group Ltd is the parent company of the BDS group of companies, the first of which was formed in the early 1940’s. The Group’s business activities include construction, house building, shopfitting, window and curtain walling systems, together with the office planning and furniture supply of System Interiors. All the companies benefit from the synergy of each related business, in addition to providing construction related solutions to the UK and throughout the Channel Islands.



System Interiors has strong supplier partnerships with some of the leading and most respected manufacturers of office furniture products in the world. The company has been trading successfully......


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Approximate Word Count: 4402
Approximate Pages: 18 (250 words per double-spaced page)

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