The World Watch Industry
The World Watch industry was at a crucial stage in the 1970’s when there was a possible phase of transition from one way of watch making technology to another i.e. from mechanical to electronic watches. The mechanical watches had been ruling the watch market for quite some time while the electronic watches were deemed to be the next big thing. Amidst this clash of technologies, the three most important watch producing nations i.e. Swiss, Japan and United States competed with each other to maintain their market share as well as their profitability. The largest and the most important market for watches was the US, hence all the three countries were targeting the US market to succeed and in this process they had adopted various different strategies.
The Swiss watch industry had always been the dominant market in the world watch market, there had been several reasons attributed to the same:
Swiss had built watch making into a strong brand
Availability of highly skilled......
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