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Dan Mowry thought he knew just how to turn his family entertainment newsletter into a successful online business. Two years ago, he designed an attractive site and loaded it up with features to entice readers and advertisers: electronic crossword puzzles, a history quiz and cartoons. Almost as an afterthought, he designed a T-shirt with his company's logo, a circus ringmaster holding a megaphone.
Today the online and print newsletters have flopped. But the shirts are pulling in up to $3,000 per month, as Mr. Mowry joins the growing ranks of entrepreneurs profiting from an improbable but lucrative Web business model: selling T-shirts.
All over the Web, bloggers, artists and entrepreneurs are unexpectedly finding that T-shirts are more reliable moneymakers than the original ideas that brought them to the Internet.
CollegeHumor.com, a site offering jokes and pictures from college campuses nationwide, sells T-shirts that say "My other shirt has its collar up," "What Would Ashton Do,"......

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Approximate Word Count: 944
Approximate Pages: 4 (250 words per double-spaced page)

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