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Apple Case

Apple Case

- Beyond Apple -

Index of Contents

i. Introduction
a. History
b. Products

ii. External Analysis
a. Consumer Analysis
b. Competitor & Market Analysis
(i) PC : Dell, HP, Lenovo
(ii) iPod : Creative, Dell
(iii) iPhone

iii. Internal Analysis & Marketing Strategies
a. Marketing Mix—Four Ps (Product, Price, Promotion, and Place)
b. SWOT analysis (Strength, Weakness, Opportunity, and Threat)
c. Marketing Strategies

iv. Recommendations

v. Conclusion

vi. References
i. Introduction
Apple Inc., formerly Apple Computer Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely related software products. Established in Cupertino,California on April 1, 1976, Apple develops, sells, and supports a series of personal computers, portable media players, mobile phones, omputer software, and computer hardware and hardware accessories. As of September 2007, the company operates......


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Approximate Word Count: 8826
Approximate Pages: 36 (250 words per double-spaced page)

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