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Play.com is one of the most famous and successful e-commerce businesses on the web today. Play.com’s success has come from offering books, music CD’s, movies, videos and DVDs and much more at discounted prices. It is one of the Top 5 most visited UK retail sites December 2004. Play.com is famous in UK. Almost everyone who uses the internet in UK has heard of Play.com. The company puts a lot of effort into building up customer trust and security.

In this paper I am going to talk about the marketing concept to analyze all the main points’ of Play.com’s development and promotion of customer trust and security

Play.com uses the relationship marketing strategy in order to build a long and mutually beneficial relationship with the consumer. To gain trust from customers, Play.com try to provide a most secure, free, credible online shopping environment through all kind of professional and considerable service.

Once the customer enters the security page, they can see a......

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Approximate Word Count: 1128
Approximate Pages: 5 (250 words per double-spaced page)

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