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GlaxoSmithKline and AIDS drugs policy

The case talks about GlaxoSmithKline (GSK), its merger with Burroughs Wellcome, its commitment to developing countries, the pricing controversy and pricing pressures from multiple directions. GSK had to determine how to address the AIDS crisis in Africa while maintaining business viability in developing countries in the midst of all the pressures. In Africa, GSK confronted the reality of the AIDS crisis every day, and its decisions impacted thousands. Everyone--governments, nongovernmental organizations, the media, shareholders, and others--had an opinion, but there was no real answer to the question. GSK had to determine how to address the crisis while maintaining business viability in developing countries in the midst of all the pressures.
The first pharmaceutical company to discover the anti-retroviral drug for the treatment of the HIV virus was Burroughs Wellcome. The company thought that there is a small market for this drug and a......

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Approximate Word Count: 1548
Approximate Pages: 7 (250 words per double-spaced page)

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