Marketing Strategy For A Competitor To Counter The Nano Juggernaut
Executive Summary
The unveiling of the Tata Nano, the one lakh car at the world auto expo has created quite a flutter.
Tata is going to launch the 1 lakh car in September. The Tata with their rich heritage are known for keeping promises and a quality product is expected from them. This has posed quite a threat to various segments of the industry.
The high priced cars that fall in the large car segment have the image of premium cars and are largely unaffected by this. However, the small and medium segment cars, which were previously among the lowest priced cars in the market, do have a lot to worry about. The same is the case with the two wheeler industry where the premium bikes will be unaffected with this entry as will the lowest priced bikes. However, the buyers of medium priced bikes will surely be tempted to switch to the Nano. Also threatened will be the auto rickshaw industry, being priced more than the Nano.
The other car manufacturers, instead of trying to......
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Approximate Word Count: 1249
Approximate Pages: 5 (250 words per double-spaced page)
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Marketing Strategy For A Competitor To Counter The Nano Juggernaut
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Summary The unveiling of the Tata Nano, the one lakh ...
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