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Defining Public Relations
The title of Public Relations carries many different meanings. As the role of public relations expands, it has taken on such forms as counselor, strategist, and communicator. However, we will take a closer examination of the meaning of public relations and compare and contrast the many definitions.
According to our text, “ The Practice of Public Relations”, public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication. In essence, information is given to the public, persuasion is directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its public and of the public with those of that institution (Seitel et al, 2004). Public relations is a distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance, and cooperation......

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Approximate Word Count: 597
Approximate Pages: 3 (250 words per double-spaced page)

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