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Introduction

Background

Advertising is an enormous global business. Annual expenditures on advertising in the United States totals about USD 350 billion, with nearly USD 515 billion spent worldwide. Worldwide advertising expenditure has been growing about 9 to 10 percent/year, with the United States, Great Britain, Asia, and Latin America leading the way. In the scenario of Bangladesh, this expenditure has increased by more than 8 times from the early nineties till date. During the starting of the nineties, the total amount of advertising expenditure was around BDT 500 million, which jumped to almost BDT 1200 million in the year 2000, further increasing to BDT 3900 million for the current year.

There was very little advertising practice in Bangladesh before independence. Due to inadequate industrialization, demand for specialized advertising agencies was very limited. Pioneers in the field such as Bitopi, East Asiatic (now Asiatic), and Interspeed entered the market almost......

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Approximate Word Count: 16027
Approximate Pages: 65 (250 words per double-spaced page)

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