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Ob

There are two schools of motivation theory--content theory and process theory. Content theory, also referred to as cognitive theory, attempts to specify the internal needs and drives that energize human behavior and to explain how organizational structures and processes can be created and maintained to satisfy those needs. These theories emphasize universal needs and intrinsic rewards like job content, with the characteristics of the job itself as motivators. Content theories are based on the classic needs hierarchy theory of Abraham Maslow and his conception of self-actualization as the highest order of human need. This school of thought also includes McGregor's X and Y theory, Herzberg's two-factor theory, McClelland's needs for achievement, power and affiliation theory and Argyris's theory. (4) 

Process theories concentrate more on the psychological and behavioral processes behind motivation. They emphasize how the motivational process works, how employees gain motivation......


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Approximate Word Count: 262
Approximate Pages: 2 (250 words per double-spaced page)

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