Case Interpretation Of Disney's Business Success
1.What accounted for Disney's success in the 1980s?
Disney's success in the 1980s can only be put in context after some attention is paid to the actions taken by Disney in earlier decades. The first action taken by the company that led to its eventual dominance of the entertainment industry has to be when Walt Disney emphasized, in the 1930s, the need to only license to the best companies. Similarly, the move to begin stocking the shelves of major retail chains, like Sears, upon theatrical release exponentially increased the amount of revenue taken in by both ventures. Finally, the move to re-release cartoons from its library on a limited basis has brought in tons of dollars for essentially no cost outside of a small marketing budget.
So when Mr. Eisner took charge in 1984, he was tasked with transforming what was already a fairly competent company, one that just happened to be going through a flat stage. Needless to say, the actions he took were highly productive. Eisner......
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