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HighBeam Research
Title: Asia's Lessons For Emerging Markets.(Brief Article)

Date: 11/1/1999; Publication: Risk & Insurance; Author: NEUT, TOM VANDER
U.S. multinationals continue to pursue market opportunities in Asia, despite the recent economic crisis. But now they are more cautious--and more focused on the risks of emerging markets.
The Asian crisis of two years ago has taught many U.S. multinational companies a bitter lesson about doing business in emerging markets: No matter how great the long-term potential of a market, an economic climate can turn nasty in a hurry. Indeed, Asia's rapid economic growth came to a halt in 1997, although the economy has been slowly recovering ever since.
"What the Asian crisis did was demonstrate to many companies the speed and the severity with which the market can change and the way that it had such a dramatic impact on so many different companies' performance," says Marty Scherzer, managing director of Marsh Risk Finance in New York.......

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Approximate Word Count: 2084
Approximate Pages: 9 (250 words per double-spaced page)

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