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EXECUTIVE SUMMARY


The first section of this report is introduction. The introduction will explain the purpose of this report. It is discuss about three promotion strategies of the new restaurant located in Bangsar called Serai Garden. They are: advertising campaign, sales promotion and direct marketing. Beside that, this part also gives the brief introduction of the restaurant and its target market.
The second section will discuss on the content of this report. The first promotion method of Serai Garden restaurant is advertising campaign. It will explain five steps to develop an advertising campaign in detail. They are: identify and analyze the target audience,defining the advertising objective, developing the media plan, creating the advertising message, evaluating the campaign effectiveness. The second promotion method of Serai Garden restaurant is sales promotion. The major sales promotion tools that Serai Garden restaurant will be using are premium offers, redeemable......

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Approximate Word Count: 2814
Approximate Pages: 12 (250 words per double-spaced page)

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