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Table of contents


EXECUTIVE SUMMARY 1
1 OVERVIEW OF THE COMPANY 2
1.1 INTRODUCTION 2
1.2 THE MISSION STATEMENT 2
1.3 MARKETING GOALS AND OBJECTIVES 2
1.4 CURRENT SITUATION 3
1.5 KEY SUCCESS FACTORS 4
1.6 MACRO ENVIRONMENT 4
2 MARKET DEFINITION 8
2.1 COMPETITORS 8
2.2 SIZE 9
2.3 GROWTH 10
2.4 PROFITABILITY 11
2.5 DISTRIBUTION AND MARKETING COMMUNICATION PRACTICES IN THE INDUSTRY 12
2.6 MARKETING COMMUNICATION 13
2.7 TRENDS IN THE INDUSTRY 13
2.8 COMPETITOR ANALYSIS 14
3 CELL POWER SWOT ANALYSIS 15
4 MARKETING STRATEGY 17
4.1 SEGMENTATION 17
4.2 TARGET MARKET 19
4.3 TARGET MARKET CHARACTERISTICS 20
4.4 POSITIONING 20
4.5 MARKET RESEARCH 21
5 MARKETING MIX 23
5.1 PRODUCT 23
5.2 DISTRIBUTION / PLACE 24
5.3 MARKETING COMMUNICATIONS STRATEGY 25
6 FORECASTS AND BUDGETS 27
7 IMPLEMENTATION AND CONTROL 31
7.1 CONTROL 31
7.2 IMPLEMENTATION 32
7.3 CONTINGENCY PLANNING 32
7.4 BREAK-EVEN ANALYSIS 33

 

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Approximate Word Count: 6119
Approximate Pages: 25 (250 words per double-spaced page)

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