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Introduction

Ask a kid ‘what’s the occasion to eat the chocolate’, and pat will come the reply, nothing but still I want to eat it.

Chocolates as a segment thrive on excitement and innovation. And this segment has huge scope in India for the following few reasons.

Indian’s love sweets.

§ Younger generations of Indian’s are more comfortable with the idea of eating and sharing chocolate.

§ Affluence, and spending power of Indian consumers is increasing day by day.

§ Currently Indian markets offer huge potential as it has 2nd largest population base in the world.

§ Fast expanding large retail format is an added advantage for the chocolate segment, which is expected to further boost their sale.

§ For India chocolates is a new and happening concept, as against almost saturated chocolate market of west.

Presented below are few statistic’s about the various Impulse buying segment products’ and their market share.

§ Snack Foods Market Size......

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Approximate Word Count: 9457
Approximate Pages: 38 (250 words per double-spaced page)

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