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HIV and AIDS Prevention in
Young Gay Men
And
Young Women of Color

Summary:
The first national, co-ordinated AIDS education campaign was not launched until 1988, since then there has been an increase in trying to educate all people in the United States about HIV and AIDS prevention. Unfortunately, the number of infections has not seen much decline and actually some rise in the number of infections in the past decade within two specific groups: young gay men and young women of color.
Trojan is one the most commonly known and recognized brands for presenting pregnancy and disease. While there are other brands out there that continue to gain a share of the market, if Trojan can capture the attention and business these two demographics they can firmly establish themselves as a company concerned about social issues and can obtain a positive view in the public’s eye through marketing to these demographics.
This report will allow Trojan the medium and message on how to......

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Approximate Word Count: 1103
Approximate Pages: 5 (250 words per double-spaced page)

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