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(1) INTRODUCTION: Creativity in organisations may be defined as the process by which new ideas that make innovation possible are developed. It is the ability to generate novel and useful ideas and solutions to everyday problems and challenges. For many years, technology has supplanted people in the performance of many routine jobs and has increasingly assumed prominence in more sophisticated processes. The universal availability of inexpensive technology has created a highly competitive global marketplace and fuelled the growth of robust, knowledge- based economies in developing countries, with India and China as the prime examples. Developed countries such as the United states no longer claim a competitive advantage based on exclusive access to advanced technology and a well trained workforce.
(2) RELAVANCE IN TODAY’S ERA: Creativity has traditionally been viewed as the gift of a small number of talented people. The concept that groups and organizations can function......

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Approximate Pages: 15 (250 words per double-spaced page)

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