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Q1
Strengths:
PSA team had strategic and financial advantages over its competitors with stimulation of synergies between Peugeot and Citroen, which came form the standardisation of vehicles with 50% of non-visible components being shared. Joint purchase of these components was another advantage above competitors. R&D expenses were also shared as per the two parallel model ranges.

Using two different dealer networks for each marque also created an advantage over competitors by giving PSA greater market coverage.
PSA was also the world leader in diesel and electric cars technology.

Weakness
The group does not have an extensive range like its other competitors which not only have cars but also have light trucks, vans ect. As a result of this weakness PSA had to opt out of the American market which represent’s 40% of sales in North American Market.

Compared to its competitors in 1995 most of the companies investments are centred in Western Europe. Under the......

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Approximate Word Count: 1200
Approximate Pages: 5 (250 words per double-spaced page)

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