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Airline Article Analysis
The approach used by airlines to manage complex route networks is now helping other companies manage their software networks. Within nine months, a retail bank overcomes the limitations of thirty-year-old "legacy" microeconomics systems to launch a high-tech operation that offers its customers a complete range of banking services over the telephone. Another bank is able to roll out, within three months of an acquisition, information systems that deliver the same level of service to all customers at all branches, new and old. (Richard 2002, 177)
For these companies, Microeconomics has genuinely become an enabler of change that boosts competitive performance. The secret: a "hub -and- spoke" approach to building the kind of information systems that lend themselves to rapid, continual improvement. One US bank has even moved to a hub -and- spoke system, with more than 10,000 user interfaces, internal and external, as its overall architectural choice.
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Approximate Word Count: 1166
Approximate Pages: 5 (250 words per double-spaced page)

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