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Colgate

Colgate: A SWOT analysis
By Equitymaster.com

A name synonymous with the Indian oral care industry, Colgate (COLGd.BO, news) , is the undisputed market leader in toothpastes with over 45% share in the Rs 21 bn (90,000 TPA) oral care segment. The company's parent has a presence in over 200 countries worldwide. In India, Colgate ranks No.1 in top of the mind recall in many consumer surveys. Let's take a look at the company's journey over the years and what's in for it in the future.
Background
Promoted by Colgate-Palmolive USA, the parent operates through its 51% subsidiary and has a presence in India since last 50 years. The company's flagship product, Colgate Dental Cream is the largest selling toothpaste in India, with an estimated market share of over 30%. The company acquired Hindustan Ciba Geigy (Cibaca) in the year 1994, which helped it increase its market share. The company also has a significant marketshare in the toothbrush category. This and shaving brushes accounted......


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Approximate Word Count: 965
Approximate Pages: 4 (250 words per double-spaced page)

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